Released on = July 26, 2006, 8:32 am

Press Release Author = Mark Fanion

Industry = Food & Beverage

Press Release Summary = The latest market statistics show that global sales in the
nutrition industry have risen to more than $182 billion dollars. While the majority
of nutrition sales belong to Europe, North America and Japan, Latin America owns a
respectable part of the nutrition market, representing a growing number that totals
more than half a billion dollars annually.


Press Release Body = São Paulo, Brazil - To help manage this consistent growth and
to help find more business opportunities, Fortitech South America has increased its
workforce by hiring Rafael Leite as its newest regional sales manager. Leite, who
will focus on all Spanish-speaking countries in South America, holds a degree in
food engineering from the Universidade Estadual Paulista, located in São Paulo,
Brazil. "Leite has successfully been trained on Fortitech's stringent Corporate
Values Program and his technical knowledge will help the company to continue along
with its rapid course of growth," stated Juarez Rech, director general of Fortitech
South America. "South America's functional food demand is soaring and it was this
steady stream of business and opportunity that enabled us to focus on ways to invest
in the future - adding sales staff made the most sense." Also to support the
increase in sales throughout the region, Fortitech has hired Érica Spiandore, a
native Argentinean to work closely with Leite. Spiandore is fluent in Spanish and
has a background in business marketing.

Since Fortitech South America's inception in 1999, the company has experienced rapid
growth in production volumes due to the increase in premix sales. In the last two
years, Fortitech South America's average production increased over 100% and
projections through the rest of 2006 show a substantial overall production increase
from 2005.

About Fortitech South America

Fortitech South America is part of the global network of manufacturing and
distribution companies of Fortitech, Inc., the world leader in the development of
custom nutrient premixes for the food, beverage and pharmaceutical industries.
Located in Campinas, Brazil, the company is exclusively dedicated to the manufacture
of nutrient premixes. Fortitech South America is ISO 9001:2000 certified and
GMO-free. The company also meets HACCP requirements and allergen monitoring program
standards. For more information, visit fortitech.com - featuring FortiSource® - the
ultimate fortification destination.

Not just premixes...Strategic Nutrition.


Web Site = http://www.fortitech.com.br

Contact Details = Fortitech South America
Industrial e Comercial Ltda.
Rod. Santos Dumont - SP 075-
km 68-s/nº-Pista Norte-Viracopos
CEP 13053-050-Campinas-SP
Brazil
tel: +55.19.3765.8900
fax: +55.19.3265.1022